Privacy Policy

Last updated: June 23, 2017

Privacy Policy


This Privacy Policy explains how South Bay Mommies and Daddies (“we” or “us”) treats the information provided or collected on our website currently located at (the “Site”) and our services (collectively, the “Services”). This Privacy Policy also sets forth (i) the measures we take to secure your information and (ii) the options you have regarding the use and disclosure of your information.

By using our Services, you accept and agree to the terms of this Privacy Policy.

The Services may be subject to additional terms and conditions, as made available on each such Service (for example, our Site has terms of service, which you can see here.)  Those terms and conditions are in addition to the terms and conditions set forth in this Privacy Policy.

Information We Collect

We collect personal and non-personal information as further described below:

  • Information You Provide: When you enter information on the Site or when you provide it to us in any other way, we receive and store that information. This includes information you provide when you request information via the Site, when you sign up for our mailing list, and when you input information into the Site as you use it. You can always choose not to provide certain information, but your use of some of our features may be limited or restricted if you choose to do so. We use the information that you provide for our own internal business purposes, such purposes as responding to your requests, providing the Services, and communicating with you.
  • Technical Information: We may receive certain technical information when you use our Services, including browsing information (date, time, pageviews), usage data (queries, data usage), your device identifier and IP address, and notifications when you open emails that we send you. We use this information to provide the Services to you, to customize your experience using the Services, and/or improve the Services over time.
  • Information from Mobile Devices.  When you access or use our Services using a mobile device, we may receive additional information about and from that mobile device, including a unique identifier for your device and/or location information. We use this information to provide the Services to you, to customize your experience using the Services, and/or improve the Services over time. Most mobile devices allow you to turn off the location-based services.  If you disable the location services in your phone, we will not continue to receive that information.
  • Cookies and Anonymous Identifiers: We use various technologies to collect and store information about your use of the Services through the use of cookies, web beacons and other anonymous identifiers. Cookies are small data files that are stored on the hard drive of the computer or device you use to view a web site. Every computer or device that accesses the Services may be assigned a unique cookie by us. Web Beacons are graphic image files imbedded in a web page typically used to monitor activity on a web page and send back to its home server (which can belong to the host site, a network advertiser or some other third party) information from your browser, such as your IP address, the URL of the page on which the web beacon is located, the type of browser that is accessing the site and the ID number of any cookies on your computer previously placed by that server.  The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the Web site of its manufacturer.
  • Server Logs: When you use our Services, we may automatically collect and store information, including the categories of information summarized above, in our server logs. This may include details of how you used our Services, such as number and type of queries, IP address, device event information, and cookies and other anonymous identifier information.
  • Local Storage:  In addition to collecting and storing information in our servers, we may collect and store your information (including personal information) locally on your device using technologies such as browser web storage and application data caches.

California Do Not Track:  Some browsers allow you to set a “Do Not Track” (DNT) signal that tells website operators that you do not want your browsing activities to be tracked. Our Site does not respond to DNT signals at this time.

Use of Your Information

We access and use your information for the specific purposes described above, and more generally for the purposes described below:

  • To provide you with the Services.
  • To communicate with you about your account and your transactions with our Services.
  • To provide you with information about features of our Services and updates to our policies (including this Privacy Policy).
  • Subject to local law and any choices and controls available to you, to personalize the content and experiences we provide to you.
  • To optimize and improve our Services over time.
  • To detect, investigate and prevent activities that may violate our policies or applicable law.


Sharing Your Information

Excepted as described below, we do not share your information with third parties.

  • Information You Share:  Our Services include features that allow you to share information with others.  When you use our Services to share information with others, we ask that you remember that your information may be retained in the future by those parties, even after you might disable access to that person in the future and/or after you delete your account.
  • Third-Party Service Providers:  We engage the services of other companies and individuals to perform certain functions on our behalf. Examples include hosting, marketing and social media functions (including sending surveys, email, and other communications), analyzing data, providing search results and links (including paid listings and links), and providing customer service. These providers have access to personal information on an as-needed basis to perform the specific function for which they were engaged, but they may not use personal information for any other purposes.
  • Protection of Our Company, Other Users and Others: We release account and other personal information when we reasonably believe that doing so is necessary to comply with the law; enforce or apply our Terms of Service and other agreements; or protect the rights, property, or safety of Us, our users, or others.
  • With Your Consent:  If we want to share your information with any third parties in a manner that is not already described in this Privacy Notice, you will receive prior notice of the proposed disclosure from us, and you will have an opportunity to choose not to share the information. When you allow us to share your information with a third party, such as directing us to share your information with third party websites or applications, we will do so, but please note that once we share your information with a third party, it ceases to be covered by this Privacy Policy, and becomes subject to that third party’s privacy policies.
  • Aggregate Information.  We may share aggregated, non-personally identifiable information with the public and/or third parties (such as partners, investors, advertisers, and service providers).
  • Corporate Transactions.  In the event that we are involved in a corporate event, such as a merger, acquisition, asset sale or an investment event, we may share your information with those parties on an as-needed basis, provided that all such parties must be subject to a contractual obligation to keep that information confidential, and provided that you will be given notice before your information is transferred or becomes subject to a different privacy policy.


Links to Other Websites and Apps

Our Services may include links to other websites and/or mobile applications. Once you leave our Services, the collection and use of your information is subject to the privacy policies of the applicable third party. Those websites and mobile applications are not governed by this Privacy Policy and we do not control how those third-party websites and/or mobile applications use your data once you leave our Services.

Choices and Controls

We provide you the ability to exercise certain controls and choices in regard to the collection, use and sharing of your information. Subject to applicable law, your controls and choices may include the following:

  • You may correct, update and delete information you provided when subscribing to our mailing list.
  • You may request access to the personal information we hold about you and that we amend or delete it and we request third parties with whom we have shared the information do the same.

You may exercise your controls and choices, or request access to your personal information, by contacting us via email at or by sending us written correspondence at the notices address set forth below.

We reserve the right to reject requests that are unreasonably repetitive, require a material technical effort (such as developing new code or materially modifying an existing feature), may adversely affect the privacy of others, or which would be commercially impractical (such as accessing data from backup systems not readily available).

Use of Services by Children

Our Services are not intended for use by children. If you are under the age of 13, you may not use our Services.

Data Security & Integrity

The security, integrity and confidentiality of your information are extremely important to us. We have implemented technical, administrative and physical security measures that are designed to protect your information from unauthorized access, disclosure, use and modification. Please be aware though that, despite our efforts, no security measures are impenetrable.

Communications and Notices

If you have comments, questions or need to send us correspondence with regard to this Privacy Policy, please contact us at  Alternatively, you may write us at:

South Bay Mommies & Daddies

800 South Pacific Coast Highway

Suite 8 – 204

Redondo Beach, California 90277

Changes to Privacy Notice

From time to time, we may change this Privacy Notice. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice. We will also keep prior versions of this Privacy Policy in an archive for your review.