Mattel Launches Playback Program: Reduce, Reuse and Recycle Toys

Mattel Launches Playback Program: Reduce, Reuse and Recycle Toys

The Mattel Playback program is designed to help make it easier for parents and caregivers to recycle old toys. Mattel’s new program will offer a guilt-free solution for kids’ playthings that have reached the end of their useful life. Parents can now reduce, reuse and recycle toys by participating in this new program.

Mattel Launches Playback Program: Reduce, Reuse and Recycle Toys

Mattel has also created a new program to improve the amount of materials used in Mattel products. The company is striving to reduce the use of plastics – including recycled, recyclable and bio-based plastics – by 2030. Last year, Mattel introduced several toys as part of this goal, including the Fisher-Price® Rock-a-Stack® and Fisher-Price® Baby’s First Blocks, made from bio-based plastics, three MEGA Bloks® sets made from bio-based plastics, and UNO® Nothin’ But Paper, the first fully recyclable UNO® deck without cellophane packing materials.  

Mattel PlayBack is a program that helps parents of Mattel toys recover materials to be recycled and reused in other toys. To participate in the Mattel PlayBack program, consumers can visit, print a free shipping label, and pack and mail their outgrown Mattel toys back to Mattel. The toys collected will be sorted and separated by material type and responsibly processed and recycled. For materials that cannot be repurposed as recycled content in new toys, Mattel PlayBack will either downcycle those materials or convert them from waste to energy. 

At launch, the program will accept Barbie®, Matchbox®, and MEGA™ for recycling with other brands to be added soon. Please see FAQs for more information.

Mattel PlayBack will initially be available in the United States and Canada.

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